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Cute – But Not $50 Cute

I have my wife to thank for giving me the idea behind the topic of today’s posting. We’ll get to that in a minute, and you’ll have to watch the video at the end of this posting to understand today’s...

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We Are No Longer Competitors

Can the catalog industry save itself by doing more collaboration? Let me show you how it happens in other industries. I live in New Hampshire and work in Vermont. I’m also a history buff and belong to...

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Memorable Certainly, Maybe Even Remarkable

Time is winding down on the 4th quarter. I asked a few weeks ago for readers to share their current holiday results with me. Unfortunately, what I heard back is not encouraging. Many mailers reported...

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Registration is Open and Why I Asked Frank

Registration is open for Datamann’s catalog seminar which we are hosting for the VT/NH Marketing Group on March 30, 2017. There is a link at the end of this posting to register. Datamann clients will...

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The Angels Will Weep For You

About 20 years ago, I was recruiting speakers for the VT/NH Marketing Group’s annual conference. I contacted a catalog consultant here in New England about being our keynote speaker. His response...

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Play Like You Have Nothing To Lose

Athleta is playing to win, playing like they have nothing to lose. They are taking risks, not playing it safe. See if you agree. Since the NFL playoffs begin this weekend, I’m going to give you a...

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Henry’s Many Options

Everyone always asks for specifics on how to grow their catalog business. So, let’s use Henry Repeating Rifles as an example. Let’s get my gun credentials out of the way. I own two shotguns which...

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Press On – Why Coolidge Matters to Catalogs (Really!)

Most of the catalogers that are readers of this blog reported that they had soft sales this past holiday season.   There are many reasons, some of which I have previously reported. I think Amazon took...

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And That is The Point I Reach for my Cellphone…

Registration is well under way for Datamann’s annual catalog seminar, which we host for the VT/NH Marketing Group. This has become the largest one-day catalog event in the country. This year’s event is...

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I Get It, They Don’t

Who in your company “gets it” and who doesn’t?  More important, who in your company is never going to “get it” with regards to how their work must evolve to keep pace with the changes our industry is...

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